What is logo ?
logo serve to present and given organisation aur computer through a visual image that can be easily understood and recognised a logo generally involves symbol stylish text and both logo are often created by a graphic artist in in consultation with a company and marketing expert ..
Type of logo
Benefits of logo
- brand recognization 2professional.
- how your personality.
- product branding.
- inform customer
- help your marketing.
- build loyalty.
1.Monogram (or lettermark) logo- Monogram logos or lettermarks are logos that consist of letters, usually brand initials.
2.Wordmark logo – It’s a type of logo design that includes only the company name — no symbols, mascots, or badges.
3.Pictorial mark logo – A pictorial mark (sometimes called brand mark or logo symbol) is an icon—or graphic-based logo. It’s probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird, the Target bullseye.
4.Abstract mark logo – These are image-based logos that use abstract forms to reflect a company’s branding. Unlike pictorial marks that represent a real object, abstract logo marks are more metaphorical.
5.Mascot logo – Mascot logos are often exaggerated, like caricatures. They use simple shapes to convey the personality of the brand or team. But mascot logos are still logos. They need to be legible, simplified, and unique.
6.The combination logo – A combination mark is a logo comprised of a combined wordmark or lettermark and a pictorial mark, abstract mark, or mascot.
7.The emblem logo – An emblem logo consists of font inside a symbol or an icon; think badges, seals and crests.
Why should we make a logo?
Creating a logo for your business or organization is essential for several reasons. Here are the key points, each described in a few lines:
1. Brand Identity: A logo serves as the visual representation of your brand. It’s often the first thing people see, and it helps establish your brand’s identity and personality.
2. Memorability: A well-designed logo is memorable and can stick in the minds of customers. It helps them recognize and recall your brand easily.
3. Professionalism: A professionally designed logo conveys that your business is serious and credible. It can boost trust and confidence among potential customers.
4. Differentiation: In a competitive market, a unique logo helps your brand stand out from the competition. It distinguishes you from similar products or services.
5. Consistency: Your logo should be used consistently across all marketing materials, helping to create a cohesive and unified brand image.
6. Communication: Logos can communicate key messages or aspects of your business. For example, they can hint at the nature of your products or services or convey your brand’s values.
7. Brand Loyalty: A logo can foster brand loyalty. Customers who have positive experiences with your brand may develop an emotional connection to your logo.
8. Versatility: Logos can be adapted for various purposes, from business cards to billboards, making them versatile tools for brand promotion.
9. Legal Protection: Registering your logo can offer legal protection against others using a similar design, ensuring your brand’s exclusivity.
10. Longevity: A well-designed logo can have a long life span, remaining relevant and effective for years, even decades.
11. Global Recognition: If your business expands globally, a universally recognizable logo can help bridge language and cultural barriers.