Who this course is for?
- Manual testers, Non-programming aware testers interested in learning Automation
- Any Software engineer who are interested in Web Technologies
- Freshers/Graduates/ Software Testers
Why take this course?
- This course is blended with IT industry experience where even a fresher can start working on project in IT industry easily.
- This package gives desired knowledge on development which is the entry level criteria for any interview.
- This package gives confidence to a fresher to start working on a development project from the day of joining.
What you will learn?
- This course is blended with IT industry experience where even a fresher can start working on project in IT industry easily.
- This package gives desired knowledge on development which is the entry level criteria for any interview.
- This package gives confidence to a fresher to start working on a development project from the day of joining.
course details
GOOGLE ADWORDS PRPAY PER CLICK MARKETING(SEM)
- Goolge Adwords
- Interoduction To Online Advertising and Adwords
- Adwords Account and Compaign Basics
- Adwords Targeting and Placement
- Adwords Bidding and Budgeting
- Adwords Tools
- Opportunities
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Remarketing
- Performance Monitoring
- Reports
SEARCH ENGIN OPTIMIZATION(SEO)
- Introduction To search Engine Optimization
- How Did Search Engine work
- SEO Fundamental s &Concept
- Understanding The SERP
- Google Processing
- Indexing
- Crawling
ON PAGE OPTIMIZATION
- Domain Selection
- Hosting Selection
- Metadata Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1,H2,H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow and Do-Follow
- Creating XML Sitemap
- Robot.txt
OFF PAGE OPTIMIZATION
- Link Building Tips & Techniques
- Difference Between White Hat and Black Hat SEO
- Alexa Rank,Domain
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- forum Submission
- PPT submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Citations
- Profile Link Creations
- Infographics Submission
SEO UPDATE/ANALYSIS
- Google Panda
- Penguin
- HummingBird Algorithm
- Google Panelties
- SEO Tools Foe Website Analysis Optimization
- Cometitor Website Analysis and Backlinks Building
- Backlinks Tracking, Monitoring,Reporting
LOCAL BUSINESS AND GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup(Including Images ,Videos,Map etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
SOCIAL MEDIA MARKETING(SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook [page for business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And its Types in Detail
- Creating Advertising Canpaigns
- Payment Modes
- Interoduction to Twitter
- Creating Strong Profile On Twitter
- Followers,Retweets,Click
- Conversions,Hash Tags
- Linkedln Optimization
- What is Linkedln?
- Individual Profile Vs Company Profile
- Branding On Linkedln
- Marketing On Linkedln Groups
- Google Plus
- Tools & Techniques
SOCIAL MEDIA OPTIMIZATION(SMO)
- Social Media Optimization
- Interoduction To Social Media Networking
- Types of Social Media Websites
- Social Media Optimization Concepts
- Facebook,Google+,Linkedin
- Youtube,Pinterest
- Hashtags
- Image Optimization
- Web Analytics
- Defining a Robust Digital Marketing Strategy
- Planning DM Resources (Agency/Team)
- Case Studies: 2 case studies on reputed companies in E-commerce and Transportation.
Web Analytics Live Project ( Google Analytics)