What is Logotypes Or Wordmarks logo ?Blog
A wordmark logo looks exactly as same as the letter mark. But, it is slightly different than the previous one. This type of logo doesn’t focus on the initials but the complete name and the identity of a brand. Many mega brands have taken the idea of logotypes, for example— CocaCola, Pepsi, Google, FedEx, Disney and many more others.
A wordmark logo works well only when a brand has a unique and attractive name. The name, when combined with memorable typography, creates a unique brand identity for that particular brand. Since the spotlight will be on your brand name, you need to pick a particular design that captures the essence of your brand. If your business is related to federal agencies or any others agencies, go with traditional font type. However, if it’s in the fashion domain, go for stylish, high-end fonts for good and attractive logo.